HOW TO MARKET YOUR MUSIC ONLINE

HOW TO MARKET YOUR MUSIC EFFECTIVELY ONLINE

Ever since the internet became a popular source for merchants; record labels and artists have been trying toto capitalize off of online marketing and sales. With billions of consumers connected to one source, marketing to a larger audience became much easier. The only problem is most are unsure of the way toto online music sales, one might get confused as to which sites offers premium marketing. With their minds in the clouds most forget that online begins way before you even hit the power button. find a way effectively capture the attention of the masses. With so many websites that cater



   1. Music: Every one claims to the have the hottest music around and forget that the quality of the sound is just as important as the lyrics. Mixing and mastering your product will instantly set an amateur artist apart from seasoned professional. Low quality sound and production is a quick way to turn away a radio music director, dj or even a fan. Even if it hasn’t been produced in a big studio, mixing and mastering is an expense that you cannot cut costs on. SO PLEASE DON’T SET  UP MUSIC ONLINE IF YOU HAVEN’T EVEN CONSIDERED A MIX SESSION WITH AN ENGINEER.

    2. Visuals: Most people don’t have the opportunity to fly out and personally greet each person that has clicked on your social network page, website or merchant account. Therefore your pictures will have toto be taken seriously must have a professional photo shoot that creates a snap shot of your entire persona. From clothes, to shoes and even location. A person should be able to get a strong feel of your personality from your photos. Whether your image is player, gangster or sex symbol;  your visuals should match your music genre, projected age and economic status. speak volumes for you. Any artists that wants

  3. Marketing Material: Its fine if an artist or record label isn’t able to invest thousands of dollars in flashy marketing material and exaggerated banners with flash media embedded; but professional graphic work is what your competition has so you have to at least be industry standard. Misspellings and simple graphic work, spells beginner and will easily get your product ignored.


4. Internet Visability: Web presence is very important to a career at this time and it develops a fan base. The top five social media websites known to most internet users are: Facebook, Myspace, Twitter, Black Planet and Ning Sites. As well the top video sites: Ustream, Youtube, World Star Hip Hop. An artists presence should exceed the expected sites and create a catalog of web presence. Nothing sadder than goggling someone that doesn't have prominent presence. Since most upcoming artists doesn't have a budget for a public relations team or a online marketing team. Spending two hours a day searching for the newest social media website that caters to the music lover and can create a fan base is a start toward creating a presence. There are hundreds of great sites to market on, too many to name. Research is time consuming but a benefit in the long.


5. Effective Internet Marketing: *The Personal Touch* When people discovered the capacity as which they could reach a mass with one source, the internet marketing quickly turned into an annoyance to consumers. Leaving a bad reputation on email blasts and social networking evites making inboxes no longer personal. The cardinal sin any artists can do is flood inboxes and social network walls with promotional banners and musicto know when and how to promote. Guerilla marketing is most misunderstood by those promoting their own product. Over abundance is only effective if it is spread throughout several markets and not just one saturated area. players. You have

6. The Creative Sales Pitch: Since blogging and video blogging have begun a lot of people have misused it for personal fulfillment and forget to add the promotional aspect. Each word written or each video recorded should be to enhance your career and be dedicated to grabbing a new fan. Whether its through political views, social awareness or economic issues. Don't be too involved with personal  negativity that turns a fan and even important record executives away.

7. The Infinite Possibilities: With the internet becoming the becoming the mecca of consumers, downloading singles has become the prime source of income not just fror major labels but indie artists as well. Making yourmusic available for purchase has now become as easy as clicking one button. If the people like your music, then selling it will be easy and satisfying. Many artists that have successfully marketed their project online have grabbed the attention of major record executives. Some have even gotten lucrative promotional deals that aided in their successes. Though focusing on getting the attention of the majors shouldn't be your prime goal, because if the people love your music and your selling volumes; promoters will request your act and you will have achieved the goal of making music in the first place.
For more tips on how to market your project online, log onto: www.detroitriotradioonline.com